Time to Talk Befriending is a charity which focuses on connecting people aged 65+ with volunteers for friendship and company, their aim is to reduce feelings of loneliness. They are one of my longest standing clients. I have been their sole designer since the early days of the charity – firstly re-designing their newsletter in 2015, they then approached me to rebrand the charity in 2017 and more recently I took them through a brand refresh in 2021.
It has been an incredibly rewarding process taking the charity’s visual identity all the way from its birth through to today. It’s enabled me to grow and develop the brand as part of the charity’s evolution over more than a decade. Over the pandemic Time to Talk Befriending significantly increased the resources it sent out to its scheme members who needed support more than ever – designing this significant body of literature to help inform and support in a warm, clear, approachable manner has been so satisfying.
My work for Time to Talk Befriending is varied: in 2024 designing key elements for the charity’s 10th Anniversary celebrations, a newsletter 3 times a year, reports, regular design of social media posts, more recently coordinating several exhibitions of photographs of befriending matches. I also handle the print management for all design projects. The Time to Talk Befriending website is built by Design Kind with whom I worked closely on how to best showcase the branding through their brilliant design.
“Ellen has a huge heart for using her design expertise to help charities such as ours to make a positive impact in the communities in which we serve. Ellen is approachable, thoughtful, trustworthy, creative and inspiring to work with.
From the start of her work for us, and through the first rebrand and later a brand refresh, Ellen has gone over and above to try and understand the vision I carry for the charity. Our branding is far superior than I had ever hoped for. It perfectly represents who we are and what we stand for. I am beyond happy, it truly represents the ethos of the charity, it is strong, friendly and professional... I couldn't have asked for more!”
EMILY KENWARD,
FOUNDER & CEO, TTTB