I was DLSM Studio’s branding designer for Noreen, a restaurant in St Christopher’s Place London. The restaurant showcases the brightness and diversity of Arabian flavours, paying homage to the rich history of food and warm hospitality in the Arabian Peninsula.
The Noreen logo, in a rich bronze hue, uses a script font that is expressive, fluid, evocative of personality, romance and cultural spirit. The branding design included an iconography set, and I produced brand guidelines that showed concepts for brand and icon application to various design collateral. I also collaborated with Tiffany Lynch on a sample for a mural for the restaurant walls based on the branding.
The final branding for the restaurant was taken forward by another designer with a honed, more minimal, approach.
Photography of the restaurant courtesy of Stevie Campbell Creative.